Lori Berger

About Lori Berger

Specialties: Entertainment/pop culture/celebrity expert; Recognized for booking, writing, editing and producing award-winning celebrity magazine covers/features/videos/campaigns; Expert at negotiating and conceiving celebrity social media campaigns and magazine covers that deliver followers and results; Excellent relationships with the Hollywood community and successfully negotiating with publicists, managers and agents for A-list celebrity participation in editorial covers and related projects, marketing campaigns, social media, brand promotion and award/charitable events; Strong visual and creative abilities in conceiving and producing editorial content/marketing concepts/visuals/social media to promote brands; Top level experience in start-ups-from conception to final execution-creating relevant and entertaining content/visuals with a unique twist that resonate with big audiences; Proven track record for discovering new talent, having a pulse on mainstream America, knowing what\'s next, increasing newsstand/advertising sales and creating social media buzz and followers with one-of-a-kind campaigns.

Experience

1. Entertainment and Special Projects Director

   Hearst

   Oct 2003 — Present · Los Angeles, CA, US

   I have produced and negotiated 100\'s of A-list celebrity covers and recruited top talent to appear, host and/or take part in a variety of Hearst-related special events (Mothers & Shakers, Women of Worth, The Heart of Green Awards, Project 2020, The Hearst MagFront, etc.). I have great rapport with celebrities and know how to put together a celebrity cover and story that feels fresh, fun and a little provocative-even when the celebrity is anything but! I am a relentless negotiator who does not give up until I get what I want and consider myself an expert in getting celebrities (and their always reluctant publicists) to do things they usually don\'t want to do (on the social media front as well). I\'m not afraid to either suck-up or crawl a little if it\'s beneficial to the project I\'m working on; nor am I afraid to take a stand, voice my opinion and protect whatever it is I\'m working on, when the going gets rough. I know how to calm a crazy publicist and successfully collaborate with their clients so everyone is happy.

Education

• University of Missouri-Columbia School of Journalism

  BJ and BA, Journalism and Sociology