Lori Anne McBride

About Lori Anne McBride

Executive leader with 20 years of experience driving revenue growth, profitability, and operational excellence across workforce solutions, sales, and luxury consumer brands. I have a proven track record of delivering double-digit growth, improving margins, and leading multi-state teams that consistently exceed business objectives.I specialize in P&L management, market expansion, and performance optimization, blending data-driven strategy with a hands-on leadership style. My approach centers on setting clear, measurable goals — from sales volume and gross profit to recruiter productivity and client retention — and building systems that empower teams to meet and surpass them.Throughout my career, I’ve developed and executed sales strategies that have scaled regional operations, expanded national accounts, and improved profitability year over year. Whether managing workforce solutions for diverse industries or directing high-volume national sales programs for luxury wine brands, I focus on the metrics that matter: growth, efficiency, and long-term client success.Recognized for building high-performing, collaborative teams, I take pride in mentoring emerging leaders and fostering a results-oriented culture built on accountability, innovation, and continuous improvement.

Experience

1. Director Workforce & Talent Solutions Manpower Nm

   Manpower

   Jan 2024 — Present · NM, US

   As Regional Director of Manpower New Mexico, I lead business strategy, performance, and operational profitability across multiple industries. I oversee full P&L management, drive double-digit revenue growth, and ensure branch-level success through strong leadership, accountability, and strategic client development.Key Highlights:Grew market share and revenue through strategic client acquisition, retention, and expansion across key private and government accounts.Direct full P&L ownership for the New Mexico market, including forecasting, budget control, and margin optimization.Lead a high-performing team of recruiters and sales professionals, focusing on KPI tracking, productivity improvement, and data-driven coaching to exceed placement and profitability goals.Implement targeted sales and workforce strategies to improve time-to-fill, client satisfaction, and overall branch efficiency.Collaborate with regional and national leadership to align local operations with corporate objectives, ensuring consistent growth and brand excellence.Champion a culture of performance, integrity, and measurable success — consistently meeting or exceeding all quarterly and annual performance goals.

Education

• Master of Sake

  Certified, Sake

  2014

• Court of Master Sommeliers

  Certified, Wine Steward/Sommelier

  2009

Skills

• Hospitality
• Wine
• Event Management
• Marketing
• Microsoft Office
• Sales
• Food
• Alcoholic Beverages
• Customer Satisfaction
• Food & Beverage
• Customer Service
• Sales Management
• Wineries
• Marketing Strategy
• Microsoft Excel
• Fmcg
• Management
• Strategic Planning
• Wine Tasting