Lorenzo Sostre

About Lorenzo Sostre

I’m a Miami based senior creative strategist and growth operator with 8+ years of…

Experience

1. Head of Marketing

   Tradersyard

   Aug 2025 — Present · Vienna, AT

   As Chief Marketing Officer of TradersYard, I lead the global marketing, branding, and community strategy for a rapidly scaling prop trading firm. My role spans high-level strategy, creative execution, and performance-driven growth initiatives. I oversee all digital marketing channels (social, paid ads, affiliates, influencer partnerships, and community), while also managing product positioning for both Forex and Futures trading challenges.Major duties include building and managing multi-channel campaigns, structuring affiliate and influencer programs, leading product launches, and designing conversion funnels from awareness to funded trader acquisition. I direct cross-functional teams, coordinate with designers, editors, and marketers, and use data-driven insights to optimize campaigns and maximize ROI.Key successes: • Scaled social presence from <1K to 10K+ across Twitter & Instagram in weeks, generating 13.4M views in a single month. • Launched the $6M Giveaway, the largest industry campaign to date, driving record community growth and tournament participation (936 sign-ups in one event). • Built a unified 12–24 month strategic growth plan integrating affiliates, global marketing campaigns, regional expansion, and full-funnel retention systems. • Designed and launched the Futures product line, unlocking a new market with rebill/reset revenue mechanics, projected to outperform existing Forex products. • Developed TradersYard Radio and meme-driven campaigns featuring mascot “Vienno,” blending education, entertainment, and virality to build brand culture. • Streamlined internal workflows by building out a comprehensive ClickUp workspace, aligning deliverables, creative assets, and deadlines across the entire team.In this role, I balance strategic foresight with executional excellence — driving measurable growth, fostering brand trust, and positioning TradersYard as the #1 trader-first platform globally.

Education

• Florida State University

  Bachelor's degree, Entrepreneurial and Small Business Operations

  2017 — 2021