Lorenzo Lacey
Director, Digital Planning - Oncology @ AstraZeneca | MBA
- Role
- Director, Digital Planning - Oncology at AstraZeneca
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Lorenzo Lacey
Innovative digital marketing strategist, organizational thought leader and digital transformation change agent with over 15 years of experience with progressive responsibility in the Pharmaceutical industry. Passionate about delivering better health outcomes by evolving digital marketing capabilities and introducing digital tools for internal and customer facing stakeholders to improve the effectiveness of educating customers and health care providers. Experienced in building high performing teams and fostering effective and efficient partnerships and am adept at utilizing effective change management to lead organizational transformation. I have demonstrated expertise at infusing the nimble thought processes of smaller companies and startups within multi-layer and complex corporations, specifically Big Pharma. Mastering gray space continues to drive me as I look create new ways of working to improve current processes that result in meaning and measurable business impacts.
Experience
Director, Digital Planning - Oncology
Jul 2021 — Present
Leading a team responsible for program management of Omnichannel Marketing Campaigns and Medical, Legal, and Regulatory (MLR) Process Excellence
Education
West Chester University
MBA
University of Delaware
BS
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