Lorenzo Giudici
Regional Director Cyber Security Business Growth Western Europe @Mastercard
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WORK HISTORY
Regional Director Cyber Security Business Growth Western Europe @Mastercard
Milan, IT
Leading Cybersecurity business growth across Belgium, France, Italy, Luxembourg, Portugal, and Spain, driving strategic initiatives to expand market presence and revenue.Key Responsibilities- Design and oversee GTM operating model, ensuring alignment across sales and business development teams- Develop cross-sell strategies between Recorded Future, RiskRecon, and Consulting services to maximize client value- Lead end-to-end sales execution, with a strong focus on consulting bundles and referral programs- Drive sales enablement, including creation of collateral, pitch decks, training, and pipeline visibility- Coordinate internal execution across product, marketing, and customer success teams to support launches and revenue goals- Monitor commercial integration performance, track funnel health, and optimize conversion efficiency- Identify and mitigate integration risks, implementing corrective actions and reporting progress to stakeholders.
EDUCATION
Università degli Studi dell'Insubria
Laurea Magistrale, Scienze della Comunicazione
SKILLS
ABOUT LORENZO GIUDICI
During my career, I have held various roles, including Sales Manager, Business Developer, and Partner Account Manager. I have gained a deep understanding of the complexities involved in the entire sales cycle and product management, including defining sales strategies, and addressing pricing, budgeting, and forecasting activities. I have navigated these different challenges with both System Integrators and national and international Software and Cybersecurity Vendors. These various experiences have enabled me to develop a comprehensive expertise in the complex landscape of software sales, both directly and through one-to-many models.My goal-oriented approach is strengthened by leadership, teamwork, relationship building and effective communication skills.
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