Lorenzo Ermigiotti
Docente @Rome Business School
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WORK HISTORY
Docente @Rome Business School
Roma, IT
EDUCATION
University of Essex
European Studies, European Studies
Luiss Management
MA, Marketing & Communication
SKILLS
ABOUT LORENZO ERMIGIOTTI
20 years in Digital Publishing and Content Marketing, I master all aspects of digital communications. I can offer- networking opportunities in the Italian, German, Ducth, Spanish and Israeli markets;I can advice on how to- create professional websites for publishing or for Company Blogs- set goals, budget, income leverages and ROI measurements for any digital project- set up a Brand Strategy, from auditing to creating the brand manual- study the market, find niches and identify buyer personas- set up the KPIs for any communication strategy (lead generation, brand awareness, engagement)- and for any Content Marketing strategy (Funnel, customer journey, acquisition, retention and delight)- analyse and improve the business model of any content production process- find new monetization opportunities- obtain increasing earnings from display and native advertising- improve content production in terms of quality and ROI- apply the most recent and efficient technical and on-site SEO and link building tactics- set up content planning and production (articles, videos, photos, podcasts)- set up a communication strategy- invest efficiently in performance marketing (paid)- implement state-of-the-art automation tools for any content and marketing purpose.
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