Lorenzo Marshall
Key Account Executive @ Kellanova | FMCG Sales | New Business Development
- Role
- Key Account Executive at Kellanova
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Lorenzo Marshall
With over two decades of experience in sales and management within Fortune 500 companies, I currently serve as a Key Account Executive at Kellanova, focusing on developing and executing business plans to enhance market presence. Using a data-driven approach, I oversee new business opportunities across three FMCG categories, aiming to drive share gains and foster customer loyalty through tailored solutions and fact-based category management. My expertise includes data analysis, business analysis, and financial analysis, which I leverage to collaborate with cross-functional teams and provide actionable insights for growth. Committed to excellence, I aim to meet and exceed customer expectations while nurturing strong internal and external relationships to achieve sustainable business success.
Experience
Key Account Executive
Jul 2025 — Present · Boston, MA, US
Development and ExecuteBusiness Plan - Oversee and create new business opportunities to enhance the Kellanova profile within the market. Taking a data-driven approach, you will focus on driving share gains white within 3 different FMCG categories. Leading Sales Efforts - Strive to exceed customer needs, requirements, and expectations resulting in fostering loyalty, increasing customer satisfaction, and driving growth.Conduct Business Reviews and Provide Business Solutions to 3 ASMs that own the P&L for their prospective categories at Shaws/Star Market. This will involve providing business solutions grounded in fact-based category management, including consumer insights, industry trends, demographic information, and customer analysis.Customer RelationshipManagement - Use CRM to maintain accurate and frequent customer information and record all sales and call activity. Generate and negotiate allowance contracts to align with a collaborative business plan while executing promotional activity to drive share. Generate reports on key performance indicators (KPIs) to measure performance and identify trends.Collaboration - Work with cross-functional team members towards common sales goals and drive towards continuous improvement in overall sales
Education
Bentley University
Bachelor's degree, Marketing
2001 — 2005
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