Lorenzo Fernandez
Staff Product Designer @Squarespace
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WORK HISTORY
Staff Product Designer @Squarespace
New York, NY, US
Staff Product Designer at Squarespace leading growth design initiatives. Focused on cross-sell journeys and pricing architecture—building systems that align product value with how we package and monetize it.
EDUCATION
ENSCI-Les Ateliers
Master, Design
Köln International School of Design
Bachelor, Design
Politecnico di Milano
Bachellor, Design
SKILLS
ABOUT LORENZO FERNANDEZ
With over a decade of experience in product design, I specialize in building and leading high-performing teams that craft impactful and user-centered digital experiences.At Squarespace, I manage a team of senior designers driving Growth initiatives, delivering solutions that improve user activation. My career at SQSP spans designing for critical business areas like payment solutions, digital content and platform initiatives. Previously, at Zalando, I spearheaded a multidisciplinary team of designers and engineers to establish a cohesive design system, bridging the gap between product and marketing experiences and unifying the brand\'s visual identity. My career started at IDEO where I worked with Fortune 500 companies to help them identify new opportunities for growth, Passionate about the intersection of creativity and strategy, I thrive in dynamic environments where innovation and collaboration lead to transformative results.
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