Lorenzo Crosetto
Pricing and Trade Marketing @Fpt Industrial
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WORK HISTORY
Pricing and Trade Marketing @Fpt Industrial
Turin, IT
EDUCATION
Università degli Studi di Torino
Management dell'Informazione e della Comunicazione Aziendale
SAA - School of Management, Università di Torino
Laurea in Management dell'Informazione e della Comunicazione Aziendale
SKILLS
ABOUT LORENZO CROSETTO
I graduated at the School of Business Administration (SAA) in Turin, in Information Management and Business Communication and I obtained an English certificate (Business English Certificate Vantage) and a Spanish certificate (Diploma de Espanol como lengua extranjera). My career started with a six-month internship at DM Group, where I worked on my thesis project aimed at researching and analyzing the average values of the performance indicators of Italian e-commerce through inbound marketing, analyzing the target, setting up an appropriate communication, and directly contacting and interviewing the interested companies, and then analyzing and re-elaborating the results. After graduating, I worked for about six months in NTP Operations, as a marketing and communications officer. My main tasks were research and market analysis, but I also took care of organizing the sponsorships of the main client and supporting the commercial activity working on the redefinition of the company brand and on the contact script of the telemarketing staff. Later I worked for about eighteen months at Jato Dynamics, as a market analyst. I dealt mainly with reporting on the volumes of registrations and sales, and the incentives of cars and light commercial vehicles, mainly (but not only) for the Italian market. I\'ve also worked on benchmarking and value analysis, and on fleet incentive reports, interfacing directly with customers. Later, I worked for more than 1 year in IVECO as a Pricing Specialist. I dealt mainly with the analysis of the volumes of registration and sale of the Eurocargo and of the main competitors, of the updating and modification of the price list at the central level (and coordination of the various markets). Later I worked in Carioca, as Sales Director\'s Assistant and Customer Support. My min responsability was to perform data analysis for the Sales Director and working in the Cusomer Service dealing directly with customers and sales managers. I currently work in FPT Industrial as Pricing and Trade Marketing Specialist. I manage EMEA pricelists nd perform pricing and margin analysis and promotions. I deal with different departments as Sales, Finance, Purchaising. I actively manage the coordination between marketing and sales, and projects wich involve various departments.
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