Lorenzo Colantoni
Digital Marketing Manager E-commerce Development Manager @Giuseppe Zanotti
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WORK HISTORY
Digital Marketing Manager E-commerce Development Manager @Giuseppe Zanotti
EDUCATION
STOGEA
Executive Master
Università degli Studi dell'Aquila
First level degree
Università degli Studi di Modena e Reggio Emilia
Master degree
ABOUT LORENZO COLANTONI
E-Commerce and Digital Marketing expert with over 10 years of experience in developing integrated strategies geared towards business growth. My expertise is in the implementation of integrated strategies including SEO/SEM optimizations, Marketing Automation, Data Analytics, lead generation, CRM, CRO, Retargeting and SMM, with focus on internationalization through the development of affiliate networks and partnerships with industry marketplaces. The experience of working on different technology platforms, CMS/e-commerce, as well as having followed integrations between different digital infrastructures, allows me today to have mastery of technology oriented for business purposes and to strategically leverage it to improve performance. I manage adv budgets and define technology roadmaps with a data-driven analytical approach, optimizing investments and prioritizing technology developments to accelerate business growth. Passionate about technology and innovation, I like to stay constantly updated on the latest marketing and tech trends, attending Masterclasses, conferences and training events to identify new business opportunities and innovative solutions
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