Lorenzo Cagni

Senior Seo Manager @iGaming.com

Berlino, DE

Ranked multiple domains for the highest CPC keywords in the iGaming industry.\\\\n\\\\nCurrently having the 3 top domains ranking respectively 1st, 2nd and 3rd positions for the same high revenue keywords (the goal was to dominate the SERPs, not just with one domain).\\\\n\\\\nOrganic traffic growth for top tier 1 domains achieved thanks to the team:\\\\n15K -> 125K (+733% YoY)\\\\n9K -> 25K (+177% YoY)\\\\n83K -> 420K (+406% YoY)\\\\nLaunched new websites to double down on profitable keywords.\\\\n\\\\nResponsible for link-building of main websites in the Italian market\\\\n- Planning and implementing full SEO strategies and link-building campaigns (Outreaches, Content Marketing, etc.)\\\\n- Analyzing competitors SEO strategy/tactics, and work on reverse engineering backlink profiles\\\\n- Assessing backlink profiles of our websites\\\\n- Having an in-depth understanding of domain network\\\\n- Identifying new scalable link building opportunities\\\\n- Keeping track of link-building trends\\\\n- Facilitating knowledge transfers within the Off-Page SEO team\\\\n- Working in close cooperation with On-Page SEOs and other departments\\\\n- Perform general/technical SEO audits and provide in-depth and actionable recommendations\\\\n\\\\nExpert knowledge of relevant SEO tools such as Ahrefs, Google Search Console, Screaming Frog, SEMRush etc.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

I.I.S. Benedetto Castelli

Information Technology