Lorenzo Artuso

National Sales Manager Retail @Roche

Main activities and responsibilities- I manage 30 Sales Agents, 1 Strategic Retail Manager and 1 trainee for whole Italy. Main focus of this business segment are POC Solutions (clinical chemistry, coagulation, hematology and Telecardiology) in the Pharmacy segment-I manage sales and cost monitoring (defining yearly budget for events, congresses, activities and people management), sales and instruments forecast, pricing strategy all over national territory, perform market Analysis (market share performance), implement strategy and action plan following the market and company objectives- I collaborate with International Customer Network Lead in order to implement global strategies- As people manager I define quantitative and qualitative objectives, monitor performance and high potential talent development. As Leader of a team I plan and follow development plan for my direct reports fostering coaching activities and project setting to develop people potential.