Lorenza Marzocchi
Nestle- Starbucks, Marketing & Brand Strategy @Nestlé
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WORK HISTORY
Nestle- Starbucks, Marketing & Brand Strategy @Nestlé
Responsible for developing and managing the execution of the EMENA Brand marketing strategy and campaign development for the Starbucks brand in out of home locations. • Led the strategic development of a new and innovative coffee solution launched in the petrol channel. Conducted research to understand consumer coffee behaviors with the aim of increasing brand awareness and sales. Global petrol customer agreed to EMENA launch based on design and innovation. • Re-invented the campaign strategy for Starbucks incorporating consumer, brand and category insights, which resulted in new on-site communication and the introduction of iconic Starbucks beverages. Increase in sales of +10% across EMENA markets.
EDUCATION
Le Moyne College
Bachelor of Science, Business Administration/Finance
SKILLS
ABOUT LORENZA MARZOCCHI
Building brands is my passion. With extensive experience in understanding consumer…
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