Loren Piretra
- Role
- Vice President of Creators and Marketing at Playboy
- Location
- Santa Monica, CA, US
- LinkedIn followers
- 500 followers
About Loren Piretra
Hey there! I\'m Loren, a pioneer of the Social Marketing Industry and Creator Economy with…
Experience
Vice President of Creators and Marketing
Jun 2022 — Present · Los Angeles, CA, US
Serving as Co-Lead of Playboy (subscription based social media platform, formerly Centerfold), responsible for accelerating the growth of the business via scaled acquisition of target creators and users measured by GMV and architect of Playboy\'s Creator Org, inclusive of Sales and Marketing (Brand Marketing, Comms, Social/ Digital, Partnerships, Operations, etc) Key highlights: • Launched the Playboy product from beta and built the subscription-based social media platform to be home to thousands of creators and millions of users • Developed original creator acquisition and growth strategies, KPIs and overall growth performance metrics • Introduced creator acquisition and creator success strategy development to maximize revenue generation • Driving decision-making processes to evaluate acquiring or retaining creators based on quantitative sales results, tracking systems and strategic deal terms • Owning multiple partnerships with key talent agencies: overseeing contract negotiations and leading partnership and consumer-facing marketing efforts
Education
Cornell University
Diversity and Inclusion for HR Certification, School of Industrial and Labor Relations
2018
University of Tampa
Public Relations & Advertising, Concentration in Media Writing, College of Arts & Letters
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