Loren Jaggers

About Loren Jaggers

Assistant Director of Publicity at the Berkley Books imprint of Penguin Random House.

Experience

1. Executive Publicist - Berkley Books

   Penguin Random House

   Oct 2013 — Present · New York, NY, US

   Plan and execute media campaigns for books and authors targeting print, broadcast, and online media as well as key social media influencers for approximately 20-25 key publicity driven titles annually Research and analyze potential media outlets to bridge stakeholders (including authors, literary agents and internal colleagues), consumers, and tastemakers to drive awareness and salesCompose press materials, including formal press releases and key media correspondence Plan and organize author appearances, including bookstore signings, by identifying strong media markets coupled with sales potential in tandem with author schedules and communication while maintaining budgetsCoordinate with editorial, marketing, and sales departments to develop plans for new release launchesCurate and maintain relationships with national and local media as well as VIP bookstore accounts and key social media influencers Supervise staff members on a project-by-project basis, edit and approve press materials for department members, and execute internal reporting Manage media campaigns for such authors as Mark Greaney, Fiona Barton, Paul Rudnick, Stephanie Wrobel, Stephanie Dray, Pelé, Dr. Daniel Amen, Linwood Barclay, Jonathan W. Jordan, David Bell, MJ Arlidge, and Brandon Webb

Skills

• Itineraries
• Publicity Assistant
• New Media
• Publishing
• Press Releases
• Proofing
• Editorial
• Fact-Checking
• Microsoft Office
• Proof
• Proofreading
• Cision
• Copy Editing
• Magazines
• Media Pitching
• Editing