Loren Elia
Marketing Leadership | PLG | Strategy
- Role
- Head of Marketing at Shippo
- Location
- Oakland, CA, US
- LinkedIn followers
- 500 followers
About Loren Elia
With 10+ years of experience in Product and Growth Marketing, Loren brings a unique perspective at the intersection of data analytics and human insights. Her leadership skills have allowed her to build and manage high-performing teams of marketers at fast-growing companies such as Xero, HoneyBook, Weebly, and Infogram. She specializes in creating strong value propositions, positioning, and messaging to drive product acquisition and adoption. Currently thinking about AI, PLG -> Enterprise, community-led growth, market research and marketing strategy.
Experience
Head of Marketing
Dec 2023 — Present
Education
UCLA Anderson School of Management
MBA
2011 — 2013
Instituto Tecnológico Autónomo de México
Liceneciatura, Administracion de Empresas
1998 — 2003
Skills
- German
- Baking Awesome Pie
- Entrepreneurship
- English
- Promotions
- Brand Management
- Cross-Functional Team Leadership
- E-Commerce
- Marketing Strategy
- Spanish
- Marketing Communications
- Online Marketing
- Forecasting
- Social Media Marketing
- Online Advertising
- French
- Competitive Analysis
- Predictive Modeling
- Customer Insight
- Budgeting
- Social Media
- Email Marketing
- Digital Marketing
- Geographic Information Science
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