Lorène Arnoux

WORK HISTORY

EDUCATION

ABOUT LORÈNE ARNOUX

Areas of expertise: Marketing strategy / Operational marketing / B2B solutions / B2C solutions / Loyalty programs / Customer engagement / Digital /Financial services / Product management / Project managementPartner relationship and managementToday:=> Marketing Manager Loyalty & engagement, International Consumer Services, American ExpressLeading various loyalty and engagement topics: spend diversification, engagement, share of wallet, digital engagement, CRM, Compliance related projects.Leading a team of 6 marketing professionalsPast experiences:=>Marketing Manager Loyalty programs, Consumer Services, American Express=>Marketing & Partnership Manager, Corporate Payment Solutions, American Express- Product management: Responsible for the full product suite (10 products).Product suite include: cobrand products (in partnership with Air France and Hertz), Corporate cards, centralised payment solutions, premium cards. Responsible for the strategy of these corporate solutions on the French market: pricing, positioning, value proposition, product development, acquisition campaigns, communication plans, collaterals, sales enablement- Partnership management: In charge of the partnership with Air France. Day-to-day management/negotiation with the partner for product benefits/content, financials, sales objectives, acquisition campaigns, lead generation, reporting, sales teams training/engagement, joint events- Project management- Cobrand product re-launch: Project coordination with the partners for all aspects: finance, GCO, Compliance, Business Planning, Sales, distribution, Operations, technical development, processes, PR- Premium Cards launch in France- People management- Direct report: 1 Senior Executive- Cross functional management