Lorena Tapiero

WORK HISTORY

EDUCATION

SKILLS

ABOUT LORENA TAPIERO

Throughout my career, I have established a reputation as a dedicated Communications professional, adept at leading strategic media relations, driving creative pitches and content development to influence and secure meaningful coverage in national and local news outlets. I am a collaborative and team-oriented leader with a global mindset and international experience in delivering exceptional client service, and in briefing and managing internal partners and external agencies to achieve measurable results. I am proficient in the hospitality sector and passionate about health & wellness. I am fluent in Spanish and have lived and worked abroad in global roles, enabling me to bring a unique perspective to tailoring communications strategies for diverse audiences and cultures.Here are some of my contributions- I am a contributor to LA Yoga Magazine, reflecting on food, trends, and health and wellness- For Seedlip Drinks, I was a key member of the founding team that revolutionized the non-alcoholic beverage landscape in the U.S, driving content creation plans and executing marketing initiatives to grow the brand\'s image and positioning- I am a media relations expert with extensive experience in developing strong relationships with print and broadcast journalists at the regional, national and global level backed by exceptional pitching, writing and editing skills- I thrive on a culture of teamwork, coaching staff on high-performance standards and continuous learning, while collaborating with and advising executives and leadership teams on effective strategies to position brands for growth- I am a certified C-IAYT Yoga Therapist