Lorena Sliva
Director of Sales and Business Development @Joy Wallace Catering
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WORK HISTORY
Director of Sales and Business Development @Joy Wallace Catering
As the Sales Director and Business Development lead at A Joy Wallace Catering and events, is driven by a passion for the catering and events industry. I am dedicated to fostering a vibrant and inclusive work environment where our team can thrive and our clients can experience exceptional service and culinary excellence. My role is to drive growth and expansion through strategic planning, client acquisition, and relationship management. Focus on enhancing market presence, fostering client relationships, and generating revenue.Key Responsibilities:Strategic Planning & Vision- Develops and executes sales strategies aligned with company goals- Conducts market analysis to identify growth opportunities.Business Development-Identifies and pursues new business opportunities-Manages a pipeline of prospective clients from lead generation to contract closing-Client Acquisition & Relationship Management-Acquires new clients through targeted outreach and networking-Manages a portfolio of high-value clients to ensure satisfaction and repeat business.Team Leadership & Management-Recruits, trains, and mentors a high-performing sales team-Sets performance goals and provides regular feedback.Marketing & Brand Development-Collaborates with marketing to develop campaigns that support sales-Represents the company at industry events and networking functions.Event Coordination & Sales Support-Works with event planning and culinary teams to tailor proposals-Ensures seamless coordination between sales and operations.Financial Management & Reporting-Manages the sales budget and prepares regular sales reports-Implements strategies to optimize pricing and profitability.
ABOUT LORENA SLIVA
I am a passionate, self-motivated and dedicated professional who thrives on exceeding clients\' expectations. With an unwavering commitment to quality, creativity, and delivering outstanding results, I consistently set and achieve ambitious sales targets while building valuable networks. My extensive experience in building and maintaining client relationships, combined with my enthusiasm and passion run parallel with my values. I possess strong leadership skills, a detail-oriented approach, and the ability to build lasting relationships, enabling me to perform exceptionally well in a team environment. CORE QUALIFICATIONS: • Strategic Leadership: Proven ability to create and implement strategic sales plans that align with and support key business initiatives. • Market Insight: Extensive knowledge of market developments, competitive sales biding, and revenue generation strategies within the event industry market. • Sales Expertise: Track record of setting and achieving ambitious sales targets, consistently exceeding client expectations and driving top product standings. • Relationship Management: Exceptional skills in building and maintaining strong relationships with clients, and industry partners. • Team Development: Expertise in hiring, developing, and leading high-performance teams, fostering a motivating and goal-oriented work environment. • Communication: High level of professionalism and excellent interpersonal communication skills to manage relationships with clients. • Collaborative Team Player: Strong teamwork and relationship-building skills, effectively working with others to achieve common objectives. • Proactive Problem Solver: Advanced problem-solving skills with the ability to identify and address potential challenges before they escalate. • Innovative Thinking: Ability to think creatively and implement innovative solutions to enhance business development and sales strategies. • Results-Oriented: Demonstrated commitment to delivering outstanding results through quality, creativity, service and a client-focused approach. • Budget Management: Proficient in managing budgets and financial goals, ensuring optimal resource allocation and cost control.
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