Lorena Landini
Senior Marketing Manager, South and East Europe @Rakuten Kobo Inc.
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WORK HISTORY
Senior Marketing Manager, South and East Europe @Rakuten Kobo Inc.
EDUCATION
Università degli Studi eCampus
Servizi Giuridici - Criminologia, Criminologia
Northwestern University - Kellogg School of Management
Certificate, Marketing
24ORE Business School
Attestato, Marketing e Comunicazione
Università degli Studi di Milano
Bachelor's degree, Philosophy
SKILLS
ABOUT LORENA LANDINI
20 years of marketing experience in international environments, all spent in consumer space.Specialized and able to understand consumers attitude, to drive users engagement and to build the path from awareness to consideration to purchase.Experienced in introducing brands in new markets, develop and make them successful, building targeted strategies, fitting local nuances.I’ve earned experience in brand management, business development, partnerships management, communication through different media, PR and channel marketing. Strong in partners relationship management and growth of joint business.Working and living according to my motto: don\'t try, just do!SKILLSAble in translating business needs into marketing plans and execution. Good at orchestrating all marketing and communication areas. Fond of consumer technology services and devices. Working comfortably in environments with grey zones.Native speaking Italian, excellent English knowledge, fluency in French.Good interpersonal communication, teamwork oriented, accountable, passionate, eclectic and with strong aptitude for organization.
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