Lorena Hathaway
I help companies grow by leveraging marketing strategy, product-led growth (PLG), and go-to-market expertise. I champion marketing as a key driver for success @ Fortune 500 Fintech
- Role
- Director Revenue Marketing at Global Payments Inc.
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Lorena Hathaway
Inhale the future, exhale the past.\"This mantra guides how I lead, coach, and build—honoring lessons learned while staying focused on what’s next. I currently work at a Fortune 500 company, Global Payments, as a B2B marketing leader supporting our sales teams across payments and merchant services to help businesses grow with clarity and confidence.With more than 20 years of experience in demand generation and growth marketing, I’ve learned that success—whether in business or life—is never achieved alone. Community, mentorship, and the right support system at the right moment can change trajectories. In my role, I partner closely with Sales to create meaningful connections with merchants and to ensure they have the tools, insights, and pipeline support needed to succeed in a dynamic, digital-first world.Beyond the work itself, my deeper commitment is to elevate people—especially women. Throughout my career, strong female communities and mentors have played a defining role in my growth and leadership. I believe deeply in a coach-to-player mindset: meeting people where they are, helping them process setbacks, and guiding them forward with perspective, strategy, and belief.Outside of work, yoga keeps me grounded, and golf sharpens my focus—both reinforcing lessons I bring into leadership: patience, discipline, and trust in the process.My purpose—professionally and personally—is simple: to support, coach, and build communities that help people move forward with confidence.
Experience
Director Revenue Marketing
Jun 2025 — Present · San Jose, CA, US
Growth marketing for the Americas Merchant business, driving data-driven demand generation, ABM, and digital campaigns to maximize pipeline and merchant lifetime value for a Fortune 500 FinTech leader.
Education
Universidad Mayor
Bachelor Degree in Communication and Marketing
1995 — 2000
Stanford University
Continuing Studies
2012 — 2013
Skills
- Consumer Marketing
- Search Engine Marketing (Sem)
- Go-to-Market Strategy
- Demand Generation
- Product Marketing
- Social Media Marketing
- Communication
- Key Message Development
- Product Launch
- Spanish-English
- Sales Process
- Leadership
- Integrated Marketing
- Brand Management
- Cross-Functional Team Leadership
- Strategic Communications
- Marketing Strategy
- Saas
- Corporate Communications
- Strategy
- Enterprise Software
- Global Communications
- Marketing Communications
- Direct Sales
- Product Management
- Marketing Management
- Email Marketing
- SEO
- Management
- Spanish-Speaking
- Software as a Service (Saas)
- Concept to Launch
- Internal Communications
- Market Research
- Marketing
- Lead Generation
- Salesforce.com
- Sales Enablement
- Sem
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