Lorena Fikes
Director of Marketing |Driving Growth & Efficiency in Multifamily |Marketing Strategist
- Role
- Director of Marketing at Sares Regis Group
- Location
- San Jose, CA, US
- LinkedIn followers
- 500 followers
About Lorena Fikes
With over 20 years of invaluable experience in Marketing, Innovation, Growth, and Event Management, I bring a wealth of expertise to every endeavor I undertake. My career has seen me work on the management side of Multifamily, participate in the marketing of 25+ new development projects, and oversee marketing initiatives for 250+ apartment homes.I have also had the privilege of working in the tech industry, where I\'ve witnessed firsthand the development of groundbreaking products that streamline efficiencies and solve problems, saving companies millions of dollars.What I enjoy sharing and talking about over coffee-AI and Business Automations to increase company revenue and efficiency-Industry challenges and solutions for growth and productivity-How technology and Innovation are changing the way we work and live
Experience
Director of Marketing
Apr 2025 — Present
Education
Capella University
Bachelor of Business Administration - BBA, Business
Cornell University
Marketing Strategy Certificate
2014 — 2014
De Anza College
Associate of Arts - AA
2009
Capella University
Bachelor of Science in Business Administration
2019 — 2020
Skills
- Contract Negotiation
- Selling
- Apartments
- Trade Shows
- Spanish-Speaking
- Yardi
- Marketing Strategy
- Fair Housing
- Lead Generation
- Social Media
- Real Estate
- Budgets
- Event Management
- Property Management
- Marketing Communications
- Marketing
- Market Analysis
- Email Marketing
- Leases
- Management
- Social Media Marketing
- Advertising
- Sales
- Online Advertising
- Onesite
- Event Planning
- Biotechnology
- Online Marketing
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