Lorena de Marco
Programmatic Supervisor @Groupm
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WORK HISTORY
Programmatic Supervisor @Groupm
Milan, IT
Collaborating with clients and other departments to develop programmatic strategies aligned with business objectives and client needs-Serving as the main point of contact for clients, handling requests, expectations, and communications, while providing strategic solutions to meet marketing goals-Exploring and test new technologies, platforms, and tools to improve programmatic campaigns and stay updated with industry advancements-Ensuring campaigns comply with industry regulations and adhere to brand safety standards to protect the client’s reputation-Managing and resolving complex issues related to campaigns, such as platform malfunctions, conflicts with partners, or challenges in achieving goals-Designing and implementing advanced media buying strategies to optimize campaign efficiency-Keeping track of programmatic market trends and platform developments to identify opportunities and threats, adapting strategies accordingly-Coordinating a team of programmatic specialists, providing support, training, and mentoring to improve team skills and performance
EDUCATION
Università degli Studi di Milano-Bicocca
Economics - Specialised in Marketing and Market Analysis
Job Master School
Masters Degree in Advertising Communication and Strategic Marketing
SKILLS
ABOUT LORENA DE MARCO
As a Programmatic Supervisor with over 15 years of experience in sales, marketing, and the digital landscape, I’m driven by the desire to unlock potential and exceed expectations, always striving to deliver results at the highest level.I pride myself on being an effective communicator, building strong connections with people by understanding their needs and making them feel comfortable. Over the years, I\'ve honed my leadership abilities and developed exceptional problem-solving and analytical skills, leading small teams in fast-paced, ever-evolving environments.I’m a goal-oriented high achiever, always eager to learn and grow. Organized, dedicated, and with a great sense of humor, I bring energy and enthusiasm to everything I do.
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