Lorena Zambrano T.
Sales, CRM and Marketing Specialist
- Role
- Email Marketing and Crm Specialist at Action Services Group
- Location
- Neenah, WI, US
- LinkedIn followers
- 500 followers
About Lorena Zambrano T.
I am a results-driven sales professional with approximately 8 years of experience in B2B sales and marketing positions, with the last three years focused on Demand Generation roles, determined to understand the needs of customers, journeys, and timing to meet their needs. I have been able to build nearly half of Latin America\'s Demand Generation teams\' sales pipelines by focusing on relationship building and effective communication skills to achieve business goals, leveraging different marketing activities such as marketing campaigns (A/B testing), content creation, and analyzing quality data from various sources such as ZoomInfo. Extensive expertise in developing strategies to achieve profitable and sustainable results through sales teams training and coaching, P&L analysis, Sales KPIs, sell-in - sell-out, gross sales and commercial plan implementation, and tracking business through CRM platforms such as Salesforce and FreshWorks.
Experience
Email Marketing and Crm Specialist
Apr 2022 — Present · Aston, PA, US
As the CRM Administrator, I am responsible for managing all aspects of the system and the design of marketing campaigns and content creation which I have improved email engagement, lead generation, and revenue for the company, via feasible automation. I’ve been able to improve sales and marketing processes through the correct identification of buyer persona and understanding of the buyer journey through continuous data analysis and strategic decisions.
Education
Fundación Universitaria Konrad Lorenz
Bachelor's degree, Marketing
2010 — 2012
Fundación Universitaria Konrad Lorenz
Bachelor's degree, International Business
2006 — 2010
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.