Lorena Sarah Broccanello
Digital Consultant @dentsu
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WORK HISTORY
Digital Consultant @dentsu
Milano, IT
Plan, execute, and optimize digital performance campaigns across programmatic, search, social (Meta, TikTok, LinkedIn), and display platforms.• Handle campaign processes end-to-end, including strategy development, media planning, ad setup, daily optimization, and performance reporting.• Maintain a strong focus on client KPIs and continuously seek innovative ways to exceed targets.• Collaborate with clients on digital activities, trends, and reporting.• Support digital leaders/partners in coordinating teams and projects.Main client: Ing bank
EDUCATION
University of San Francisco
Advanced English Course
Università Cattolica del Sacro Cuore
Post graduate Master's degree, Marketing Management
Università Cattolica del Sacro Cuore
Bachelor's degree, Linguistic Expert with business management skills
SKILLS
ABOUT LORENA SARAH BROCCANELLO
Digital Marketing and Media professional with 10+ years of experience across agencies and corporate environments. Strong background in media planning, digital strategy, campaign management and client relationship management. Proven ability to manage multi-channel campaigns, coordinate teams and deliver results aligned with business KPIs.Master in Marketing Management, Università Cattolica del Sacro Cuore.Excellent knowledge of English. Good knowledge of Spanish and French.I believe in this quote \"Keep moving in the direction of your dreams. No matter how slow it may seems, stay focused, you will get to the finish line.\"Highly-motivated team player with a “can-do” attitude, problem solving, creative, determinated.CERTIFICATION: Amazon Advertising, Facebook blueprint, ecdl & toefl.
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