Lorena Rodriguez de Garza

About Lorena Rodriguez de Garza

Dedicated marketing and business development leader specializing in driving revenue and business growth through the seamless execution of complex business projects with competing priorities and aggressive deadlines. Proven success understanding client needs, translating insights into actionable results, and expanding brand loyalty through sustainable organizational outcomes. Persuasive communicator with sound decision-making skills and proven success in Branding, New Market Development, Promotions, Logistics, Sales, Marketing, Customer Relations Management, Event Coordination, and Strategic Planning in both México and the US.• Cultivated relationships with internal and external stakeholders of all levels, including C-suite and executive leaders of hospitals throughout the world.• Orchestrated vaccination clinic serving while Physician Liaison & Community Relationships Manager for Prime Healthcare – Lower Bucks Hospital.• Planned 100+ symposia, fundraising and charitable events, conventions, dinners, and more in the US and Mexico. • Served as translator (Spanish) for over 200 people, translated manuals, and taught children in México and the US.KEY SKILLS • Leadership• Project Management• Business Development • Media & Event Management • Healthcare & Hospitality Industries • Marketing Strategy • Talent Development Training • Mentoring• Contract Negotiations • Marketing Technologies • Strategic Direction • Client Relationship Management • Multicultural Sensitivity• Streamlining Operations• Change Management

Experience

1. Business Development Executive

   Azar Design Co

   Nov 2025 — Present

Education

• Tecnológico de Monterrey

  Bachelor of Arts in Marketing

• University of Wisconsin-Stout

  Study Abroad Program in International Marketing

  2006 — 2007