Lorena Kirby
Vice President Channel Marketing - Direct Sales | Marketing Communications
- Role
- Vice President Channel Marketing - Indirect Sales at Payroc
- Location
- Tulsa, OK, US
- LinkedIn followers
- 500 followers
About Lorena Kirby
I\'m a resilient, forward-thinking marketing leader who brings clarity, creativity, and…
Experience
Vice President Channel Marketing - Indirect Sales
Nov 2014 — Present · Tulsa, OK, US
Founded in 2003, Payroc WorldAccess, LLC is a global payments ecosystem helping businesses accept payments and optimize commerce. As a top North American merchant acquirer, Payroc processes over $125 billion in volume annually, with operations in 50+ regions and direct connections to major card networks. Its proprietary technology supports verticalized card-present, card-not-present, and omnichannel solutions for software providers, financial institutions, and merchants of all sizes. With a focus on innovation, scalability, and award-winning support, Payroc delivers seamless payments and partner growth worldwide.Vice President, Channel Marketing – Direct SalesI drive high-velocity pipeline to support and exceed revenue targets across ISO/Agent, Inside Sales, and Financial Institution channels. I lead strategy, operations, and campaign execution for growth marketing, partner nurturing, and performance marketing—working cross-functionally with sales, ops, and product leaders.Key Responsibilities• Strategy & Planning: Lead demand generation strategy aligned to US/Canada direct sales goals• Team Leadership: Manage a high-performing demand generation team• Lifecycle Marketing: Monitor lead quality, conversion, and pipeline health• MarTech Management: Own automation and CRM tools for full-funnel execution• Campaigns: Deliver webinars, events, digital ads, and email nurtures• Data & Reporting: Track KPIs, ROI, conversion rates, and funnel performance• Sales Alignment: Partner with sales to drive acquisition, retention, and expansion
Education
Montana State University-Billings
BS
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