Lorena Faure
Csr, Pr Beauty & Corp Com Manager @Beiersdorf
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WORK HISTORY
Csr, Pr Beauty & Corp Com Manager @Beiersdorf
Ville de Paris, FR
Key local sustainability ambassador- Trained 100% of HQ & Sales populations- Led media campaigns (CSR Brand perception +2pts)- Delivered trade presentations based on data (first SLBP signed with Carrefour FR). Brand Social Mission- Started & orchestrated NIVEA Connect ONG partnership, awarded twice by THE GOOD magazine « Le Grand Prix des coalitions à impact »- Led internal & external communication. PR Beauty & corp com: Orchestrated the annual communication plan with journalists, including 1 PR event (65 invitees and 50 publications). Collaboration with 2 local agencies, 1 ONG, global contacts, Open Climat.Management of 1 person.
EDUCATION
SKEMA Business School
Master 2 (M2), Digital Marketing & Project Management
Fundação Dom Cabral
Academic Exchange
Tecnológico de Monterrey
Academic Exchange
Lycée Massena (Nice)
Classe préparatoire ECS (Economique Commerciale Scientifique)
SKILLS
ABOUT LORENA FAURE
I’m a communication and sustainability enthusiats with a strong foundation in brand management.Before joining Beiersdorf, I worked as Brand Manager at Reckitt, where I developed a sharp sense of consumer insights, business analysis, and brand strategy.Over the past 3 years at Beiersdorf, I’ve had the chance to explore multiple roles — from marketing to PR to corporate communication — all guided by my core strengths: curiosity, analytical thinking, and storytelling.Today, my work sits at the intersection of: Sustainability – supporting the translation of Net Zero ambitions into real, actionable roadmaps. Public Relations & Corporate Communication – connecting people, purpose, and business through meaningful narratives. Marketing & Business Understanding – leveraging my background in brand management to bridge strategy, impact, and engagement.
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