Loren McCray

About Loren McCray

I admire people who knew from a young age what they wanted to do and followed a clear path to get there. My journey was anything but linear, which is why I’m drawn to others rediscovering their boundless potential.My path has been shaped by working with thought visionaries and organizations facing similar challenges. Helping them find solutions, I discovered my own purpose. The joy of helping people recognize their talents and believe in their dreams has brought me to where I am today. I guide established enterprises, seasoned executives, and aspiring entrepreneurs through transformative renaissances, enjoying the journey that transcends the ordinary.Seeing people develop the courage and confidence to pursue their dreams gives me immense satisfaction. Reflecting on my own search for purpose, I treasure how every experience led me here. By helping others find their path, I found my own.I am Loren McCray, a powerhouse brand strategist renowned for my exceptional leadership in reshaping the trajectory of global brands. My approach transcends traditional measures of success, prioritizing purpose and positive impact above all. With a formidable track record, I blend coaching, connectivity, and communication to craft transformative, purpose-driven brand strategies.As a creative problem-solver with a keen understanding of multinational business, I consistently deliver results by driving strategic brand initiatives. My adaptability as a change agent extends to nurturing emerging leaders and fostering a culture of excellence and achievement. Beyond my professional pursuits, I actively contribute to my community, serving on boards, speaking nationally, and leaving an indelible mark as a committed legacy-builder. I am perpetually pushing boundaries in pursuit of progress, and I am dedicated to helping others do the same.

Experience

1. Principal Chief Executive Officer

   Mc2 Mccray Consulting

   Jan 2017 — Present

   Mc2 is a management consulting firm that offers integrated marketing brand strategy for enterprises and the executives that lead them.

Education

• Rice Business

  Master of Business Administration, Marketing & Finance

  2008 — 2010

• Emory University - Goizueta Business School

  Bachelor of Business Administration, Accounting (CPA Track) & Business Law

  2002 — 2006

Skills

• Change & Project Management
• Marketing Research
• • Strong Leadership/Management Skills
• Strategic Communications
• Marketing Communications
• Strategic Planning
• Market Planning
• Retail
• Business Planning
• Marketing
• Media Planning
• Consumer Products
• • Financial Analysis Capabilities
• New Business Development
• Digital Marketing
• Customer Insight
• Brand Management
• Marketing Strategy
• Consumer Behaviour
• Market Research
• Brand Awareness
• Integrated Marketing
• Holistic Marketing Campaign Development
• Marketing Management