Loren Janssen
Director of Brand Marketing - Funjet Vacations & Blue Sky Tours at Apple Leisure Group
- Role
- Director of Brand Marketing - Funjet Vacations & Blue Sky Tours at Apple Leisure Group
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
Experience
Director of Brand Marketing - Funjet Vacations & Blue Sky Tours
Dec 2018 — Present · Milwaukee, WI, US
Responsible for the Strategy, Development & Execution of the overall Brand Strategy for the Funjet Vacations and Blue Sky Tours brands - both B2B and B2C-Define priorities and orchestrate work streams to ensure efficiency across all initiatives-Determine how marketing operations occurs in the geographies throughout the marketing process-Analyze brand positioning in the market and crystalize targeted travel agent, consortia and consumer insights-Own the brand and provide the goals and strategies to match up to the overall strategic direction of the businesses-Develop overall brand marketing strategy, including media planning, content, email, creative & corporate communications, while aligning with key leaders-Partner with the leadership and teams aligning on NA/Host/Consortia/Trade Marketing planning and execution & provide thought leadership -Translate brand strategies into brand plans, brand positioning and go-to-market strategies-Develop social media strategy and execution, embracing the necessary tools to build a relationship with travel agents & consumers-Develop ways to communicate differentiators to our distributors in a way that moves market share-Develop, monitor and maintain brand budget and spend and provide monthly forecasts to Finance-Inform paid media to optimize brand awareness, engagement, recruitment and loyalty-Own the Brand Voice through channel marketing initiatives-Drive process improvements within the brand management function-Partner with the Performance Marketing team to conduct research and competitive benchmarking analysis-Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)-Collaborate with internal teams on technology enhancements/roadmaps, site optimization and site experience -Partnership with Supplier Strategy & Investment team to ensure seamless marketing planning and supplier support-Recruit, lead, and develop team members
Education
Lubar College of Business
Master's degree, Business, Management, Marketing, and Related Support Services
2005 — 2007
University of Wisconsin-Madison
Bachelor's degree, Business, Management, Marketing, and Related Support Services
1999 — 2003
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