Lorelle Scheibe

Consumer Insights Senior Scientist

Role
Product Insights Senior Scientist at Kimberly-Clark
Location
Appleton, WI, US
LinkedIn followers
500 followers

About Lorelle Scheibe

Consumer insights leader with end to end experience leading projects across qualitative…

Experience

  1. Product Insights Senior Scientist

    Kimberly-Clark

    Jan 2015 — Present

Education

  • Illinois State University

    Undergraduate Letters in Science, Psychology, Sociology, HR

    1995 — 1999

  • University of Wisconsin–Oshkosh

    Masters in Industrial Organizational Psychology

    1999 — 2001

Skills

  • Consumer Products
  • Strategic Planning
  • Brand Equity
  • Online Moderation
  • Market Research
  • Customer Insight
  • Shopper Marketing
  • Ethnography
  • Segmentation
  • Product Innovation
  • Consumer Insights
  • Consumer Insight
  • Product Development
  • Moderating
  • Leadership
  • Consumer Behaviour
  • Workshop Facilitation
  • Large Group Facilitation
  • Research
  • Strategy
  • Focus Groups
  • Consumer Behavior
  • Qualitative Research
  • Research Design
  • Quantitative Research
  • Cross-Functional Team Leadership
  • Marketing Research
  • Business Insights
  • Technical Writing
  • Strategic Consulting

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Lorelle Scheibe — Product Insights Senior Scientist at Kimberly-Clark in Appleton, WI, US | Unifers