Lory Burgos
- Role
- Multicultural Marketing Director at Nationwide
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Lory Burgos
Operations and marketing leader with 20 years of experience. Successful track record in…
Experience
Multicultural Marketing Director
May 2016 — Present
Lead strategy development and marketing execution in support of diverse consumer segments •Delivered first-ever integrated and culturally-relevant Hispanic marketing campaign focused on small business owners resulting in over 49M impressions, 7.5M video completes and more than 150K clicks within 90 days •Implemented digital enhancements to deliver a more robust and holistic customer experience in support of Hispanic consumers to include expansion of Spanish content, speedbump redesign and incorporation of easy links technology •Responsible for development and nurturing strategic relationships with national organizations and Hispanic chambers
Skills
- Creativity
- General Insurance
- Life Insurance
- Communication Skills
- Umbrella Insurance
- Legal Liability
- Marketing
- Problem Solving
- Casualty Insurance
- Liability
- Emotional Intelligence
- Commercial Insurance
- Leadership
- Property & Casualty Insurance
- Professional Liability
- Sales
- Interpersonal Skills
- Interpersonal Skill
- Insurance
- Risk Management
- Workers Compensation
- Underwriting
- Strategic Thinking
- Associate Engagement
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