Loredana Cambiganu
Head of Communications @Cerved
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WORK HISTORY
Head of Communications @Cerved
Milan, IT
EDUCATION
Università degli Studi di Perugia
Bachelor of Arts - BA, Marketing and business communication
Accademia di Comunicazione
Master of Arts - MA, Marketing and business communication
SKILLS
ABOUT LOREDANA CAMBIGANU
I\'m an experienced communication professional specialized both in B2B and B2C with a demonstrated history of working in the communication and digital media industry and who has a deep understanding of how communication partners the business to enrich shareholder value. Disruptive digital thinker, highly skilled, with a sharp mind and high standards, I can cut through the fog to understand the real communication challenge and transform programs into agile, powerful, people-centric initiatives that inspire advocacy and adoption. I\'m used to handle a diverse and complex set of issues and deliver a variety of strategic campaigns in a high pressure and fast paced environment. I oversee Cerved\'s external and internal communication and create a compelling brand narrative. Working closely with Marketing, HR and Sales, I help empower the organization to take bolder transformative initiatives in strategic areas and to implement business transformation projects. I am skilled in developing and delivering ambitious communication strategies with proven results in raising organisational profile, generating new leads and building reputation among diverse audiences, bringing a fine balance of strategy and execution. I am happiest when I am getting things done. I ensure my teams are agile, focused on user needs, failing fast and win faster, working collaboratively. I take great pride in my work and thoroughly enjoy the responsibility of managing diverse teams. Skills • Ability to handle multiple priorities and deliver high quality work • Team player with friendly and courteous personality and good organizational skills • Managing agencies, partners and budget • Overhaul internal and external digital platforms Specialties: Digital transformation, external communication & content strategy, digital marketing, advertising & media planning, SEO & lead generation, CRM & marketing automation, employee engagement & internal communication, branding & identity management
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