Lore Andrade
Founder @Urbix Hub
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WORK HISTORY
Founder @Urbix Hub
Hamburg, DE
I lead marketing, funding, and B2B partnership strategies. My expertise is applied to raising brand awareness, securing investment, and developing strategic enterprise relationships that recognize simulation training\'s value in reducing crashes, and increasing business productivity and revenue. My focus drives the expansion of our innovative network across Europe- Beyond Pre-Incubator Finalist 2024- EXIST-Women at TUHH 2024- Green Brother Accelerator 2024- EIT Jumpstarter 2024 First Prize in the Urban Mobility category - Better Mobility Accelerator 2025- EIT Urban Mobility Incubator - VEFRESH 2025- Reverse Logistics Accelerator 2025
EDUCATION
Universidad del Norte
Postgraduate Degree, Marketing/Marketing Management, General
Universidad del Norte
Bachelor's degree, Business Administration and Management, General
European-University Viadrina
Master of Arts - MA, Digital Entrepreneurship
ABOUT LORE ANDRADE
Throughout my career, I have developed extensive expertise in business management, marketing strategy, and entrepreneurship. After gaining experience in various corporate roles, I am founding Urbix Hub with a vision to revolutionize driver safety training through innovative and affordable simulation technology. As founder of Urbix Hub, I aim to make advanced simulation training accessible and affordable for drivers of all experience levels. Driving simulation methods have been scientifically proven effective in improving hazard perception and developing safe driving habits.At Urbix Hub, we partner both with private customers as well as large enterprise clients like insurance providers who recognize the value of simulation training in reducing claims, and increasing productivity.Coming from a family of successful entrepreneurs, I am driven by a passion for road safety and a mission to prevent accidents. My goal is for Urbix Hub to become a globally recognized leader in innovative driving training methods that can help achieve a future of accident-free mobility.Moving forward, I will continue scaling our network across Europe aligned with the #VisionZero deaths on the road plan by 2050.
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