Matt Lord

WORK HISTORY

EDUCATION

SKILLS

ABOUT MATT LORD

An experienced creative leader from a background in film & TV, with years of experience as a Creative Director and a Head of Copy at some of London\'s top agencies, running through-the-line campaigns for A-list clients, complemented by a deep understanding of results-driven direct advertising and effective customer-focused communication.Great creative has the power to move people and effect a change in the way we feel, think, and behave - even to be a force for good. So I dream up big campaign ideas and hardworking creative that\'s tailored to work effectively at every point a customer engages with a brand. And I get a big kick out of helping other Creatives to do the same as a high-performing team in an open and inclusive culture which fosters collaborative problem-solving.Uniting big-picture strategic thinking, creative concepting and executions that sweat the small stuff, I\'ve led the creative direction on a raft of high-profile national brand campaigns, I\'ve helped to brand new businesses, I\'m a pitch-winner, creative mentor, and I\'m a fierce champion of compelling creative ideas - all aided by some nifty written, verbal and presentation skills.Campaigns created for brands including:Sky, Virgin Media, Sony PlayStation, EA Sports, Sennheiser, Guinness, Miller, Lucozade, Nivea For Men, John Lewis, LEGO, Formula 1, The AA, Ford, Renault, Saab, VW, Vauxhall, Visa, Vodafone, Sky Mobile, Virgin Mobile, EE, HEAL\'S, Camelot, The Dorchester Collection, Barratt London, Oxfam, Royal Mail, The Post Office, Aviva, Avanti, Esso, Polycom, PayPal.