Lauren Orchell
Director, Product Marketing | Expert in Product Strategy + Positioning, Go-To-Market Strategy, and Sales Enablement
- Role
- Director of Product Marketing at Inspira Financial
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Lauren Orchell
Product Marketing leader with 15 years of experience elevating product strategy, product positioning, Go-To-Market Strategy, and Sales Enablement. Proven track record of aligning business goals to shape product strategy and execution. Proficient in the Jobs to Be Done framework. I develop strong value propositions to differentiate products in competitive industries and enable sales teams to exceed goals. Add\'l achievements include- Helping start-ups define and achieve product market fit (PMF)- Developing and executing go-to-market strategies for several product launches- Win/Loss Analyses
Experience
Director of Product Marketing
Oct 2024 — Present · Oak Brook, IL, US
Identify market opportunities, drive product vision, and go-to-market strategies to launch new features and drive adoption and deeper engagement among Partners and Accountholders
Education
Central Michigan University
Bachelor of Science (B.S.), Advertising, Marketing, Journalism
Product Marketing Alliance
Core
Product Marketing Alliance
GTM Certified Masters
Skills
- Strategic Partnerships
- Sales Process
- Salesforce.com
- Social Media
- Competitive Analysis
- Digital Marketing
- Marketing Strategy
- Sales Management
- Forecasting
- Online Advertising
- Online Marketing
- SEO
- B2b
- Sales
- Leadership
- Sales Operations
- Customer Retention
- Marketing
- Analytics
- Email Marketing
- Sem
- Lead Generation
- Management
- Product Management
- Account Management
- Social Media Marketing
- Crm
- Product Development
- Training
- New Business Development
- Advertising
- E-Commerce
- Strategic Planning
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