Lora T.
Social Media Director at Women in Higher Education
- Role
- Social Media Director at Women In Higher Education
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Lora T.
Creative and accomplished digital and multichannel marketer with over twenty years experience in in subscription-based products, services and publications. Areas of emphasis include product microsite strategic development, search engine optimization practices, inbound marketing, content curation, new customer acquisition and renewal marketing, budget management, strategic planning and ROI analysis. Experienced in managing marketing budgets and strategic planning to meet year over year growth goals for multiple product lines totaling 9 million dollars in revenue.Additional experience in volunteer and community service with emphasis event promotion, regional planning and volunteer and membership retention.Specialties: Social media strategy, copywriting, website design, multiple-channel project management, cost-analysis on longterm initiatives.
Experience
Social Media Director
Aug 2016 — Present · Hoboken, NJ, US
Women in Higher Education’s aim is to increase the number of women in campus leadership jobs and provide a continuing source of education and passion on relevant gendered issues to leaders, including males. Articles are focused toward administrators and faculty, but recognize that we all exist to serve students, the growing majority of whom are women.
Education
Dominican University of California
BA
1982 — 1986
Dominican University of California
MA
1995 — 1997
Skills
- Textbooks
- Press Releases
- Digital Media
- Web Content
- Online Publishing
- Public Relations
- Proofreading
- Copywriting
- Web Design
- Journalism
- Google Analytics
- Editorial
- Event Management
- Digital Strategy
- Editing
- Publications
- Graphic Design
- Journals
- Digital Publishing
- Direct Marketing
- Publishing
- Project Management
- Ebooks
- Magazines
- Website Development
- Budgets
- Creative Writing
- Direct Mail
- Corporate Communications
- Newsletters
- Email Marketing
- Web Content Management
- Publicity
- Books
- Web Content Writing
- Social Networking
- Social Media Marketing
- Content Management
- Copy Editing
- Marketing
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