Lorael Arnquist

About Lorael Arnquist

Enthusiastic, results-oriented, strategic customer success leader and digital marketing operations innovator with a rich 20-year history of propelling sales revenue growth in high-tech and SaaS organizations. My passion lies in fostering meaningful customer relationships and steering diverse customer-facing teams to success. During my impactful 7-year tenure at Salesforce, I operated portfolios across Enterprise through SMB, spanning various verticals such as consumer and professional services, manufacturing, energy and utilities, retail, education, telecommunications, media, and high tech.My unwavering commitment to customer success and my role as a trusted advisor allowed me to consult with CXOs and their teams on digital transformation efforts, leveraging CRM and change management initiatives across sales, service, and marketing operations. This resulted in remarkable achievements, including a 99% renewal rate, 23+% YoY revenue growth, heightened technology adoption, engagement, and substantial value realization.Drawing on my 17 years of data-driven, analytical expertise in digital growth marketing, I crafted and executed repeatable, scalable programs for a $950M SMB portfolio at Salesforce. By leading cross-functional teams and fostering a collaborative environment, we achieved a record-low 7% attrition in just 18 months. Team leadership is my forte, where I emphasize inclusion and belonging, driving the hiring, onboarding, coaching, and mentoring processes. I\'m dedicated to creating exceptional customer experiences by tapping into each team member\'s unique strengths, ultimately boosting efficiency and scaling growth.As a results-driven marketer, I achieved notable success at Pitney Bowes, driving impressive 40%-394% conversion increases across the sales funnel within a year. I optimized digital marketing operations and the martech stack, maximizing effectiveness and investments to scale team capacity while significantly reducing execution costs by 47%. My journey is fueled by a genuine passion for customer success, a love for strategic marketing, an entrepreneurial spirit and an unwavering commitment to achieving exceptional results.

Experience

1. Senior Customer Success Account Manager

   Microsoft

   Apr 2024 — Present

   Deliver innovative solutions from the Microsoft portfolio to our Healthcare and Public Sector customers, aligning with their business goals and increasing value. Build and foster executive-level relationships with IT and business leadership, sponsors, and decision-makers to solidify our partnership and commitment to their success. Drive customer adoption and engagement excellence, achieving top-tier platform adoption growth. Through strategic program planning and customer-facing reviews, I prioritize engagements and manage expectations to address agreed-upon outcomes and account priorities, ensuring ongoing customer success.

Education

• Minnesota State Moorhead

  Bachelor of Arts, English

  1999 — 2003

• Minnesota State Moorhead

  Bachelor of Science, Mass Communications

  1999 — 2003

Skills

• Strategy
• Product Management
• Multi-Channel Marketing
• Customer Relationship Management (Crm)
• Lead Nurture
• Integrated Marketing
• Online Marketing
• Lead Generation
• Digital Marketing
• Marketing Automation
• Marketing Communications
• Lead Management
• Marketing
• Marketing Strategy
• Email Marketing
• B2b
• Crm
• Business-to-Business (B2b)
• B2b Marketing
• Salesforce.com