Lora Peretti

About Lora Peretti

Manager/Director of Sales & Service Operations | RevOps Leader | Scaling Home Service Organizations (725% Growth)| ServiceTitan & Salesforce ExpertI transform fragmented call center operations into high-output revenue engines. With 15+ years of experience scaling home services organizations by up to 725%, I specialize in the intersection of Revenue Operations (RevOps) and people-first leadership.My career has been defined by a \"build and scale\" mindset. Whether it’s growing a team from 4 to 80+ representatives at NRG Home Solar or building a unified infrastructure for 165+ franchise locations at Happinest, I focus on creating scalable workflows that drive both profitability and customer loyalty.I don\'t just manage teams; I develop them. By integrating Sandler Sales Training and data-driven coaching, I’ve helped organizations double their close rates and consistently exceed $7.7M+ annual quotas. I leverage deep technical expertise in ServiceTitan, Salesforce, and Five9 to provide the visibility and forecasting discipline that modern home service brands need to dominate their market.Core Expertise:Scaling & Growth: Expert at building inside sales and service functions from the ground up in high-growth environments.Operational Excellence: Increasing booking rates (93%+) and optimizing service delivery through CRM-informed SOPs.Strategic Leadership: Managing large, distributed, and hybrid teams with a focus on accountability and performance.Technical Toolkit: ServiceTitan | Salesforce | Five9 | Dialpad | RealGreen | KPI Dashboards | RevOps Strategy | Sandler Sales Training

Experience

1. Call Center Manager

   Binsky Home Service

   Mar 2026 — Present · Somerset, NJ, US

   Overview:Lead and manage all aspects of call center operations to deliver efficient, high-quality customer service while driving revenue growth and continuous improvement.Key Responsibilities:Oversee daily call center operations, including workflow management, staffing, scheduling, and performance monitoring.Lead, coach, and develop call center representatives; recruit and onboard new hires to meet team goals.Drive revenue through proactive outbound calling strategies and lead-generation initiatives; coordinate weekly with marketing partners.Design and implement process improvements to increase operational efficiency, service quality, and team productivity.Monitor and analyze KPIs to inform data-driven decisions and optimize performance.Handle escalated customer issues professionally and promptly, ensuring high satisfaction and resolution rates.Collaborate with sales, service, and dispatch teams to ensure a seamless customer experience.Stay current on industry trends and best practices to refine strategy and outcomes.

Education

• Rider University

  Finance

  1984

Skills

• Marketing
• Budgeting
• Recruiting
• Contract Negotiations
• Business-to-Business (B2b)
• Contract Negotiation
• Selling
• Leadership
• B2b
• Inside Sales
• Sales Management
• Strategic Partnerships
• Account Management
• Negotiating Contracts
• Publishing
• Crm
• Negotiation
• Scheduling
• Sales
• Email Marketing
• Sales Presentation Skills
• Sales Process Development
• Digital Media
• Social Media
• Salesforce.com
• Process Scheduler
• Direct Sales
• Sales Operations
• Lead Generation
• Customer Service
• Project Coordination
• Strategic Planning
• Team Building
• Management
• Forecasting
• Cold Calling
• Budgets
• Sales Process
• Customer Satisfaction
• New Business Development