Lora Dircz
Marketing Executive & Brand Leader ◊ Cross-Industry Experience ◊ Accomplished Marketing Leader Delivering Innovative Strategies to Propel Brand Awareness, Drive Financial Returns, & Engage Consumers
- Role
- Marketing Director, the Strat at Golden Entertainment, Inc.
- Location
- Las Vegas, NV, US
- LinkedIn followers
- 500 followers
About Lora Dircz
I am an accomplished integrated marketing leader, brand strategist, and powerful storyteller with over 20 years of experience transforming businesses across diverse sectors, industries, agencies, and commercial environments, including casino/iGaming, luxury hospitality, mental health/healthcare, IT/SaaS, cannabis, sports, lifestyle brands, and CPG.My expertise is leading across all marketing channels and operations, including retail, eCommerce, experiential and event activations, full-scope creative campaigns, and strategic partnerships & sponsorships, propelling consumer engagement and spearheading growth. I am adept at developing high-functioning, high-productivity teams through mentorship, guidance, and support, establishing employee accountability to deliver projects on-time, on-budget, and beyond expectations. Key Skills • Strategic Planning & Execution• Data-Driven Decision Making• Continuous Process Improvements• Complex Change Management• Budgets & Financial Analysis• Content & Messaging Strategy• eCommerce/SaaS• Retail Marketing• Experiential Marketing• Event Activations• Multichannel and Omnichannel Marketing Strategies• Influencer Marketing• Corporate Sponsorships & Engagements• Distribution Strategies• Talent Development• Cross-Functional LeadershipFeel free to connect on LinkedIn or email l•••••@gmail.com
Experience
Marketing Director, the Strat
Jan 2025 — Present · Las Vegas, NV, US
I was recruited to the organization to lead all marketing and communications strategies and tactical execution for The STRAT Hotel, Casino, and Tower. Oversee and mentor a skilled team of marketing and communications professionals tasked with developing and executing comprehensive paid, earned and owned media plans, annual budgets, content creation, creative ad campaigns, special events, entertainment and casino promotions.
Education
University of Oxford
Psychology
University of Utah
B.S., Exercise Sports Sciences
George Mason University
M.S., Exercise Sports Sciences
University of Utah
B.S., Psychology
Skills
- Creative Problem Solving
- Strategy
- Digital Marketing
- Relationship Marketing
- Strategic Partnerships
- Event Management
- Creative Direction
- Financial Services
- Crm
- Marketing Strategy
- Advertising
- Sports
- Consumer Insights
- Marketing
- Marketing Communications
- Public Speaking
- Budgets
- New Business Development
- Advertising Sales
- Experiential Marketing
- Customer Service
- Customer Insight
- Customer Relations
- Direct Marketing
- Product Marketing
- Social Networking
- Brand Awareness
- Budget Management
- Lead Generation
- Digital Media
- Promotions
- Online Advertising
- Client Services
- Creative Development
- Brand Development
- Integrated Marketing
- New Media
- Marketing Management
- Email Marketing
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