Lopita Biswas
Head Sales and Marketing @Moksh CAD
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WORK HISTORY
Head Sales and Marketing @Moksh CAD
In my capacity as the Head of Sales and Marketing, I focus on fostering business expansion through careful strategic planning and implementation. My position requires me to travel on a regular basis participate in marketing and industry events, where our company allocates resources to not only over see the Marketing campaign but help with activities such as business development, client engagements, market analysis, and overseeing sales teams in different areas, to draw in prospective clients.•Strategic Marketing Leadership: Spearhead marketing initiatives that drive brand awareness and sales growth.•Sales & Revenue Growth: Key role is to identifying potential clients and business opportunities.•Client Relationship Management: Responsible for maintaining and strengthening client relationships by face-to-face engagement with potential and existing clients. •Campaign & Branding Execution: Oversee marketing campaigns, including signage-related branding efforts•Graphic Design & Visual Communication Expertise: Manage the creative process for brochures, logos, and visual displays.•Cross-Functional Leadership: Coordinate between different departments—design, marketing, and sales—to optimize company’s presence at industry events, ensuring seamless execution of our marketing strategies.•KPI Development & Performance Monitoring: Track and analyze the success of our marketing campaigns, and implement new performance-driven initiatives.•Customer Retention Strategies: Develop strategies to enhance customer engagement and long-term retention, understand customer needs and refine our approach.•Process Optimization & Industry Research: Gather insights into emerging trends, innovations, and best practices in the industry, helping our company stay ahead in a competitive market.•Advisory & Board-Level Contributions: Involves advising leadership on strategic market shifts.
EDUCATION
Barrackpore Rastraguru Surendranath College
Bachelor of Arts - BA, Journalism
St. Xavier’s Institution
ISC, Commerce
Carmel Convent High School , Durgapur
ICSE
Rabindra Bharati University, Kolkata
Master of Arts - MA, Mass Communiction and Videography
Delhi School of Internet Marketing
Masters in Digital Marketing , Marketing
ABOUT LOPITA BISWAS
With 10 years of B2B, B2C & D2C marketing and sales experience across IT and education sectors in both the Indian and US markets, I am a Marketing and Business Development Manager. As Chief of Marketing and Business Development, I led a team of over 30 professionals to optimize digital campaigns, achieving a 20% growth in social engagement and revenue. I managed 300+ clients, leveraging AI to streamline workflows and secure $2M in new business within six months. My extensive content marketing expertise drives customer retention and revenue growth through strategic initiatives. I am proficient in Pardot, Google Ads, Facebook Ads Manager, and QuickBooks.
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