Tobias Hofmann
Brand Strategy & Design Global Brand Management @Deutsche Telekom
Cologne Bonn, DE
EMAILS
MOBILE NUMBERS
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WORK HISTORY
Jul 2017 — Present
Brand Strategy & Design Global Brand Management @Deutsche Telekom
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Bonn, DE
Working at Deutsche Telekom, Global Brand Management on strategic and operative projects:• Brand positioning and strategic framework to make the T an iconic global brand• Further development of the corporate identity and design system of DT Group• Creation and development of marketing campaigns, initiatives and programs• Design and guidance for customer relevant touchpoints and products of DT Group
EDUCATION
N/A
University of Applied Sciences Fulda
Diploma
SKILLS
Mobile TechnologyIptvInnovation ManagementService DesignUsability EngineeringUser Interface DesignMobile InternetUsabilityMobile ApplicationsCreative DirectionBusiness CaseUser ScenariosMobile DevicesUser InterfaceExperience DesignUser ResearchMobile DesignInteraction DesignProduct DesignDesign StrategyUser ExperienceHeuristic EvaluationHuman Computer InteractionWire FramingMobile CommunicationsUser-Centered DesignMobile ContentDesign ThinkingPersonaUser Experience DesignMobile PaymentsUsability TestingIphoneWireframesBusiness ModelingInformation DesignStrategic DesignOmnigraffleVisual DesignInformation Architecture
ABOUT TOBIAS HOFMANN
Brand Strategy & Design bei Deutsche Telekom
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