Lonny James

Founder CEO @Lonnyjames.Com Founder Rehab

Phoenix, AZ, US

Over the last decade, I built a company from an apartment closet side hustle to 30+ million in sales. We grew fast, landed on the INC list three times—once as high as #256—and were recognized by most major media outlets like CNN, Forbes, ABC, and so on.From the outside, everything looked great. But in early 2023, I broke.I was drowning in problems, carrying the weight of my business every second of the day. At night my mind would loop from cash flow issues, to people issues, to trying to close deals, to losing big customers, and on and on and on, often until often the morning. Usually solving nothing. I couldn\'t sleep. I was guilty at home because my mind was on work, and guilty at work for not being home. I was completely alone.I wanted out. I wanted it all to stop. Dying felt simpler than going on.I made a desperate decision to change everything, even if it meant walking away from my business or filing for bankruptcy. What good was a business if I was dead? Especially a business I didn’t love anymore.That shift changed my life. Now, I help other founders do the same—quickly because their lives depend on it.Who do I coach?I work with high-achievers. Founders who feel trapped inside the amazing business they built. They have too many “circumstances” to leave and can\'t figure out how to sell it. Their ego won’t let them quit because of all the years, tears, and love that have gone into their business. They’re completely paralyzed. They want to stay and go in the exact same breathe. They’re successful on paper but exhausted in reality. They’ve outgrown the hustle but don’t see a way forward that doesn’t involve more stress, more hours, and more weight on their shoulders. They need help.What can founders expect?The 20% of tactics that move 80% of the needle—no fluff.Separation from their business to decide what they truly want.Freedom of time and mind.A clear structure to implement into their business and schedule.Hope.