Lonnie Miller

About Lonnie Miller

I am a dynamic and results-oriented leader with a proven track record in driving business growth and strategic initiatives for industrial customers such as Volvo Trucks, Ford Motor Company, Deere & Company and Kia Motors USA. I excel at translating vague needs to specific actions while leading other advisory and sales roles to excellence. I challenge effectively and am told I ask the best questions needed at just the right time. I am consistently praised for putting action to strategy while being trusted by my customers and internal colleagues - all in the name of driving new revenue. My career is marked by developing new methodologies for the automotive sector to measure customer retention while being sought-after by executives and media organizations for my perspectives on the growth of connected and mobility services, use cases for AI/ML, Industry 4.0 and explaining reasons for buyer behaviors. Other life experiences draw from me presenting to President Obama\'s Automotive Task Force and also starting my own podcast that explores peoples’ “high effort hobbies” while delving into the business behind the craft beer industry. I like learning and sharing what I learn to improve others’ effectiveness. I seek to stay involved in capacities supporting strategy & planning, deriving and delivering new market insights, being part of professional services teams and greatly influencing go-to-market initiatives. I am at my best when other leaders allow me to coach and help them derive effective implementation plans.

Experience

1. Director, Decision Sciences

   Targetbase

   Oct 2024 — Present · Raleigh-Durham-Chapel Hill, NC, US

   Part of the teams fueling precision targeting strategies while helping answer the \"how?\" and \"so what?\" for digital investments using analytical insights.

Education

• Michigan State University

  Master of Arts (M.A.), Advertising

• University of Michigan-Flint

  Bachelor of Business Administration (B.B.A.), Marketing

• Northwestern University - Kellogg School of Management

  Executive Education (indep. coursework), Strategic Marketing Communications in Today's Media World

  2012 — 2012

Skills

• Market Planning
• Leadership
• Management
• Marketing Research
• Mentoring
• Product Management
• Brand Management
• Cross-Functional Team Leadership
• Product Marketing
• Marketing Strategy
• Marketing Communications
• Competitive Analysis
• Selling
• Program Management
• Automotive
• Customer Satisfaction
• New Business Development
• Strategic Planning
• Sales
• Strategic Partnerships
• Event Planning
• Account Management
• Marketing Management
• Market Analysis
• Salesforce.com
• Email Marketing
• Analytics
• Public Relations
• Consultative Selling
• Product Development
• Analysis
• Panel Moderator
• Customer Insight
• Public Speaking
• Strategy
• Marketing
• Online Marketing
• Customer Retention
• Business Planning
• Integrated Marketing