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Current company 1915 South | Ashley
Retail · 138 employees · Founded 1915 · Thomasville, Georgia, United States
1915 South is a family-owned and privately held home furnishings retailer operating Ashley stores across the Southeastern United States.
Our history began in 1915 with a single hardware store in Pelham, Georgia, founded by Moses Wright Turner, Sr. and his son, Moses Wright Turner, Jr. Over more than a century & with the influence, investment and vision of Scott & Russell Turner, 1915 South has become the growing retailer we are today - ranked #50 on America’s Top 100 Furniture Stores list as of 2025.
We opened our first Ashley store in 2002 & now operate 30 locations, supported by a team committed to exceptional service, operational excellence, & building lasting customer connection.
Current Retail Footprint:
Florida: 12 stores
Georgia: 7 stores, 1 DC
Alabama: 5 stores, 1 DC
North Carolina: 4 stores, 1 DC
Mississippi: 1 store
Virginia: 1 store
Growth Timeline:
1915: Turner family opens original hardware store in Pelham, GA
1940s–50s: Expansion into furniture with stores in Bainbridge & Tifton, GA
2002: First Ashley store opens in Tallahassee, FL
2003–2007: Rapid expansion adding 10 stores across 5 states
2014–2015: Stores added in Albany, GA & Danville, VA
2017: First Ashley Outlet opens in Greensboro, NC
2018: Acquisition of Macon & Warner Robins, GA stores
2020: Five-store acquisition expands presence in the Gulf Coast region
2022: Acquisition of the Jacksonville, FL market
2023: Opening of the Ashley store in Valdosta, GA
2025: Opening in Yulee, FL & St. Augustine, FL
We’re proud to serve our guests & associates across the Southeast & are actively investing in people, real estate, & communities to shape the future of home furnishings retail.
Leadership Team:
Russell Turner, Owner & Chairman
Justin Woods, President & CEO
Brady Smallwood, Chief Finance & Strategy Officer
Leah Odom, Chief People Officer
Amanda Hall, Chief Commercial Officer
Frank Pina, Chief Operating Officer
Alyson Nohelty, Chief Transformation Officer