Lonna Converso
Digital Strategies l Website Management l Social Media l Sponsorships l Video Production l Community Engagement
- Role
- Director of Marketing & Communications at Bloomingdale Park District
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Lonna Converso
Results-driven professional with a proven track record in increasing consumer engagement,…
Experience
Director of Marketing & Communications
Feb 2022 — Present · IL, US
Managed the marketing and communications initiatives that have significantly increased consumer engagement, attendance and revenue. By leveraging both traditional and digital platforms, I have strengthened brand visibility, enhanced audience outreach, and expanded marketing efforts within the past three years. Key Responsibilities: Strategic Growth & Revenue Generation – Increased sponsorship revenue by 35% through relationship building, networking and partnership strategies. Leadership & Team Expansion – Restructured the department budget, leading to the creation of a full-time Digital Marketing Specialist role to support evolving marketing needs. Digital Innovation & Technology Integration – Spearheaded the development of the first mobile app, incorporating a point-of-sale registration system for seamless user experience. Social Media Strategy – Expanded the department’s capabilities to increase the use of video reels, increasing social media storytelling across several social media platforms. Marketing Campaign Management – Developed and executed targeted marketing campaigns, leveraging email marketing, audience segmentation, and digital advertising to maximize engagement. Event Coordination – Organized trade show booths, community events, and public speaking engagements, strengthening public awareness and stakeholder engagement. Community Relations – Built and maintained long-term relationships with donors, community leaders, and partners to support growth initiatives and enhance community impact. Mentorship Development – Provided guidance to college and university students, helping them navigate coursework and gain real-world marketing experience.Illinois Parks & Recreation State Conference 2025Speaker “You Can Canva, Too”Illinois Parks & Recreation State Conference 2024Speaker“How Not To Have A Boring Marketing Outreach Booth”
Education
Northeastern Illinois University
Master's of Arts in Speech Communications, Public Relations, Marketing and Organizational Communications
1991 — 1993
Loyola University Chicago
Bachelor's of Arts in Communications, Broadcasting and Journalism
1985 — 1988
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