Lon Haenel

About Lon Haenel

Lon is a digital-driven audience and marketing executive in the media industry. He successfully met the disruption head-on in the news and media space. Served as director/department head for consumer marketing in three markets, over a 24-year career. Skilled in campaign creation and execution across direct response channels. Consumer marketing strategies have tied digital and offline experiences together to reach more audience. Managed small and large teams alike, while growing revenue in small, mid, and large markets.

Experience

1. Publisher

   Decorahnews.Com

   Apr 2023 — Present · Decorah, IA, US

   Iowa\'s first and oldest hyperlocal digital-only news brand. We\'re hungry to tell the stories that Decorah and northeast Iowa crave to read. All the good stuff and sometimes the bad stuff, too. We are a talented team telling stories about bluffs, churches, school busses, high school and local college football, pizza places, beer hangouts, beauties of nature, and stories that hold all accountable.

Education

• University of Wisconsin-Whitewater

  Bachelor of Science, Psychology, Chemistry

  1987 — 1992

• American Press Institute

  Certificate, Consumer Marketing in a Multiplatform World

  2008 — 2008

Skills

• Circulation
• Social Media
• Management
• Audience Development
• Ap Style
• Marketing Roi
• Budgets
• Direct Mail
• Advertising
• Newspaper
• Magazines
• Multimedia
• Marketing Strategy
• Audience Segmentation
• Newspapers
• Marketing Communications
• Facebook
• Circulation Management
• Online Advertising
• Publishing
• Multi-Channel Marketing
• Telemarketing
• Sales Metrics
• Copywriting
• Email Marketing
• Journalism
• Budget Management
• Social Media Marketing
• Advertising Sales
• Press Releases
• Promotions
• Copy Editing
• Marketing
• Database Marketing
• Online Marketing
• Marketing Mix Modeling
• Subscription
• Customer Retention
• Revenue Forecasting
• Customer Service