Long W.
Supply Chain | Entrepreneurial | Value Obsessed | Ex-Amazon | MIT MBA
- Role
- Founder of Proa Supply Chain, Founding COO of Uco at Ebeauty Holdings Cayman Ltd
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Long W.
Let’s connect if you believe I can contribute to your mission. My current interests…
Experience
Founder of Proa Supply Chain, Founding COO of Uco
Jan 2011 — Present · CN
eBeauty is a leading cosmetics eCommerce enablement service provider in China across platforms including Tmall, Douyin, JD.com, VIPShop, Red Note, etc, with annual GMV sales surpassing 20 billion RMB (3 billion USD) in 2021.Served as the founding COO from 2011 to 2021 and have managed/built various backend functions including supply chain, logistics, IT, customer service and HR. Scaled up the business over a decade with robust technical and supply chain infrastructure, effective people development mechanism, and development-appropriate strategic focus. Also involved in business development and built successful long-term business partnerships with many brand customers.Played key role in its 2014 fund raising round, 2017 sales to the China listed company Qingdao KingKing, and 2019 MBO/LBO deal with CITIC Capital. Led the strategic spinoff of its supply chain & logistics operations and founded ProA Supply Chain.ProA is a professional supply chain management company, specialized in China domestic eCommerce and omni-channel fulfillment for beauty & FMCG companies. ProA operates 10+ warehouses totaling over 100k sqm across China. ProA has fulfillment partners in SE Asia and North America that share our values and vision and leverage our solution capabilities.
Education
Massachusetts Institute of Technology - Sloan School of Management
Master of Business Administration - MBA
London Business School
MBA International Exchange Programme
2004
Holcomb High School
High School Diploma
The University of Texas at Austin
B.S.
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