Michele Lombard

About Michele Lombard

The best aspect of my role as a marketing leader and sales professional is helping individuals and business owners take advantage of new approaches—such as how to leverage thought leadership, learn a new social platform or communicate for impact. Achieving results through leveraged resources is a key driver for successful campaigns. Working in a Fortune 100 company allowed me to bring my passion for creativity and innovation to coaching and mentoring agency partners and managers across Pennsylvania, Rhode Island, New Jersey, northern New England, Mid-Atlantic states and New York. As a former sales professional, I also learned early in my career how to be a change agent, and recruit, mentor and motivate diverse teams. My challenging days are also my most energizing ones. I love those times when I’m deeply immersed in answering a steady stream of requests from new agents, or helping experienced sales leaders re-engage in their work. That’s why I spend my days:• coaching our teams on how to more effectively connect with clients• helping others problem solve and prioritize • connecting the dots—so our sales team can pull together the best solutions for clients • developing and implementing marketing strategies and campaigns Away from work, I like to explore territories, communities, cultures and art. So on weekends you will likely find me at an art action or gallery, enjoying kinetic, visual, abstract, colorful works. I like the discovery of blurred lines and possibilities unexplored. Specialties include: strategic planning | recruiting | social media | market research | project management | change management\\downsizing strategies

Experience

1. Mid-atlantic Regional Marketing Director

   Nationwide

   Jan 2013 — Present

   Serves as Regional Leadership Team member providing marketing expertise and guidance to local and regional sales partners leveraging corporate marketing resources. Responsible for translating the national brand strategy to the local level, developing and executing programs that assist in achievement of growth goals.> Developed,coordinated and communicated Digital Marketing training and education process for VA-DC-MD-DE exclusive agent partners achieving 130% of website optimization goal.> Facilitated collaborative partnership with product team and agency partners in DE for new company roll out and introduction of telematics. Current results are 60% above target.> Administred and forecasted annual budget for multi-faceted media and local market activation campaigns, driving consumers to local partners through brand awareness and call to action messages. Recipient of 2014 Marketing Forecaster Award.

Education

• University at Buffalo

  Master's degree

• University at Buffalo

  Graduate Studies and BA

• State University of New York at Buffalo

  Master's degree

• Sweet Home

  Honors Degree

Skills

• Call Centers
• Coaching
• Team Building
• Management
• Commercial Insurance
• Casualty
• Underwriting
• Umbrella Insurance
• Marketing
• Strategic Planning
• Sales Management
• Process Improvement
• Casualty Insurance
• Account Management
• Claim
• Sales
• Leadership
• Insurance
• Training
• General Insurance
• New Business Development
• Term Life Insurance
• Sales Operations
• Customer Retention
• Marketing Strategy
• Competitive Analysis
• Customer Service
• Legal Liability
• Health Insurance
• Life Insurance
• Pricing
• Property & Casualty Insurance
• Liability