Christine Lombard

About Christine Lombard

At the core of a business enterprise are its people and the culture in which it operates. In digital marketing, you are either leading the pack or falling behind. This fear of irrelevance and the drive to deliver solutions for reputable organizations have kept me seeking the “what’s next” in advertising. I go beyond traditional mediums and messaging strategies to grab attention and resonate with target audiences. The results - Acquired a 28% increase in overall revenue ($373K), 43% in sales attributed to marketing, and 180% in email campaign revenue- Generated $28K in net sales, 45% growth in order subscriptions, and a 25% increase in order value- Realized 137% revenue growth in Social, 9% in Direct, 80% in search, and 181% in email marketing campaigns- Game-changing brand positioning, storytelling, and SEO techniques. My favorite moment - walking into a company and drinking in their culture, then translating it into digital, social, and mobile strategies. Executing these strategies flows naturally - I listen, create flawless solutions presentations, and get the internal team fired up to promote the brand.What really makes me different? Many leaders say they work hard and engage teams; I’ve inspired teams without direct authority to produce insane results that prove it. Most professionals say they are great at relationship building, but while they are trying to sell packages, I’m closing on solutions. My Industry Specialties Digital Marketing Brand Activation Advertising New Account Acquisition Metrics Team Collaboration Social Media Management Brand Building & Awareness Stakeholder Engagement Account Management Client Relationship Services Market / Account Penetration Sales Forecasting

Experience

1. Digital Marketer Director & Brand Strategist

   Upwork

   Dec 2018 — Present

   World\'s work marketplace providing business opportunities from one-person startups to over 30% of the Fortune 100 companies.During my time at Upwork, I trained and mentored teams of 5-10 professionals on using CRM and analytical software to boost brands\' online and market presence. Created and implemented Facebook ads to enhance the brand awareness of small and large clients, including Kettle and Fire Bone Broth, Barnes Companies, Kambino Green, and an Ecommerce Mattress Company in Germany.Highlights of accomplishments in this role include- Managed and allocated $1K -$20K monthly budgets and advised clients on all aspects of brand management, SEO, social media, and web design- Launched 12 new brands by creating social media platforms, managing Shopify online stores, and coordinating WordPress Blogs, graphics, and videos- Obtained 12% growth in ROI by analyzing monthly reports, revamping Facebook, and Instagram ads, and mapping out segmentation, targeting, and positioning strategies to optimize paid media operations as Paid Social Media Strategist for Kettle & Fire- Formulated SEO and product marketing strategies to enhance the efficiency of marketing processes while communicating with contractors to discuss and eliminate brand development issues- Served as a Versatile Marketing Manager for PPE Manufacturer at Barnes Companies to establish marketing funnels, expand market share for the PPE products and amplify Amazon store sales by 14% and organic page views by 23%- Categorized niche targeted audience through the implementation of STP strategies and negotiated new contracts that augmented ad clicks by 35% while acting as Media Buyer for Kambino Green- Performed duties as Digital Marketing/Analytics Manager for an E-commerce Mattress Company in Germany to lead a team of five and develop targeted campaigns for specific holidays, including Black Friday, Thanksgiving, and Christmas, elevating brand awareness and sales by 80%.

Education

• University of Tampa - John H. Sykes College of Business

  Master of Science - MS, Marketing

• Stellenbosch University

  Post graduate diploma in Marketing, Marketing

  2015 — 2015

• Stellenbosch University

  BAccounting, Accounting and Finance

  2012 — 2014

Skills

• Fashion
• Bookkeeping
• Blogging
• Accounting
• Retail Branding
• Research
• Market Research
• Google Analytics
• Service Marketing
• Microsoft Powerpoint
• Management
• Digital Marketing
• Teamwork
• Budgeting
• Retail
• Search Engine Marketing (Sem)
• Leadership
• Financial Analysis
• Negotiation
• Microsoft Office
• Sales
• Brand Management
• Social Media Marketing
• Marketing Strategy
• Event Management
• Customer Service
• Strategic Planning
• Financial Reporting
• Microsoft Word
• Public Speaking
• Account Reconciliation
• Marketing
• Public Relations
• Business Strategy
• Strategy
• Fashion Marketing
• Analysis
• Search Engine Optimization (SEO)
• Retail Category Management
• Auditing